Sara Jovanović, also known under stage name Sara Jo, is an Italian-born Serbian singer. She rose to prominence as the second runner-up on Prvi glas Srbije in 2012. Jovanović represented Serbia in the Eurovision Song Contest 2013 with the song 'Ljubav je svuda' alongside her fellow contestants Nevena Božović and Mirna Radulović as the girl group Moje 3, but failed to qualify for the final. She was also nominated for 2017 MTV Europe Music Awards Best Adria Act.
Sara Jovanović was born on 29 October 1993 in Rome, Italy, to Serbian parents Saša and Jasna, and was raised bilingually in Serbian and Italian. Her family moved back to Belgrade, Serbia, when she was fifteen years old. Jovanović cites Britney Spears, Jessie J, Rihanna, Ciara, Amy Winehouse and Christina Aguilera as her strongest musical influences. She also trained in classical ballet, modern ballet and hip-hop dance.
Jovanović has a degree in Italian language at the University of Belgrade Faculty of Philology. From July 2013 to early 2014, she dated Serbian volleyball player Aleksandar Atanasijević. In 2015 she dated Serbian actor Viktor Savić.