Miloš Ivanović better known under his nickname Lošmi Panda and his persona Jadranka is a Serbian Instagram and Youtube celebrity that started his career by posting sketches on Instagram. Over time he developed a few characters such as Sister Marija, Sister Magdalena and Milovan, but the character that stood out the most was Jadranka. He decided to record a song as Jadranka and released it in 2018 under the title #JadrankaSIJA (#JadrankaSHINES). His second song (#SANAK) was applied to compete in the Serbian national preselection for Eurovision 2019 (Beovizija 2019) but didn't get into the live shows. He released the song independently after discovering that the song hadn't been accepted.